Consumers Turn Up Their Noses at Mobile Payments in Germany - eMarketer
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Consumers Turn Up Their Noses at Mobile Payments in Germany

Just 4% of mobile phone users in Germany use in-store mobile payments, a lower rate than many neighbors in Europe

January 17, 2017 | Retail & Ecommerce

The German market does not appear to be ripe for mobile payments. A recent survey found that many people simply don't see any reason for them.

Reasons that Mobile Phone Users in Germany Do Not Use In-Store Mobile Payments, July 2016 (% of respondents)

According to a July 2016 survey conducted by Deloitte, privacy and security concerns also played a role in dissuading mobile users from trying in-store mobile payment methods. Nearly 40% said security concerns kept them from using mobile payments.

For nearly one-third of the respondents, the problem was neither security nor lack of value, but rather that they simply said they could not use mobile payments. Nearly 20% said the method or app wasn't available on their smartphone, while 11% said mobile payments weren't accepted anywhere they shop.

Germany's uptake of in-store mobile payments is lower than many other countries in Western Europe. The Deloitte study found that just 4% of mobile phone users in Germany use in-store mobile payments, while 6% in France do the same. The figure is about 10% in the Netherlands, the UK and Italy.

Even among young people, mobile payments are less common in Germany. Only 21% of those ages 18 to 35 in Germany used mobile payments in July 2016, according to VocaLink, whereas in the UK the number was 25%, and in Italy it is 37%.

—Ben Clague

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