Plans & Pricing
Does My Company Subscribe?
The German market does not appear to be ripe for mobile payments. A recent survey found that many people simply don't see any reason for them.
According to a July 2016 survey conducted by Deloitte, privacy and security concerns also played a role in dissuading mobile users from trying in-store mobile payment methods. Nearly 40% said security concerns kept them from using mobile payments.
For nearly one-third of the respondents, the problem was neither security nor lack of value, but rather that they simply said they could not use mobile payments. Nearly 20% said the method or app wasn't available on their smartphone, while 11% said mobile payments weren't accepted anywhere they shop.
Germany's uptake of in-store mobile payments is lower than many other countries in Western Europe. The Deloitte study found that just 4% of mobile phone users in Germany use in-store mobile payments, while 6% in France do the same. The figure is about 10% in the Netherlands, the UK and Italy.
Even among young people, mobile payments are less common in Germany. Only 21% of those ages 18 to 35 in Germany used mobile payments in July 2016, according to VocaLink, whereas in the UK the number was 25%, and in Italy it is 37%.
Not a PRO subscriber? Find out how to become one.
You've never experienced research like this.
Nearly all Fortune 500 companies rely on us.
Inquire about corporate subscriptions today.