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Consumers Open Doors to Smart-Home Devices

Lower costs and bills, more information could drive nonowners to purchase

August 20, 2015

Are US consumers finally ready to embrace smart homes? Based on recent research, nearly three in 10 internet users now own smart-home devices—and they’re pleased with the results. Lower costs and bills along with more education could push nonowners to take the leap.

Attitudes Toward Smart-Home Technology According to US Smart-Home Technology Owners, by Age, June 2015 (% of respondents in each group)

According to a June 2015 study from Coldwell Banker Real Estate and CNET, conducted by The Harris Poll, 28% of US internet users were smart-home technology owners. Millennials were the biggest users, at 47%, while ownership was also higher among those with a household income over $100,000 (37%) and parents with children under 18 at home (42%).

Owners appeared happy with their items. Over nine in 10 said they would recommend smart-home technology, and a close 87% said such products made their lives easier. Further responses suggested that smart-home technology could play a role when it came to selling or buying a new house, too.

Factors that Would Make US Internet Users Consider Purchasing Smart-Home Technology, by Demographic, June 2015 (% of respondents in each group)

When nonowners were asked about the factors that would make them consider purchasing smart-home technology, lower costs and bills and more information about such products emerged as themes. For example, 44% of respondents said they would buy smart-home technology if it was less expensive, and about one-fifth would do so if they had more info about how the products worked.

April 2015 polling by Icontrol Networks found that connected home cameras and thermostats were the connected/smart-home devices that internet users in North America were most likely to purchase in the next 12 months, each cited by 37%. About one-third were interested in connected lighting, connected door locks or smart-home hubs, while 31% found smart-home services appealing and 25% connected appliances.

When Icontrol asked internet users about the smart-home features they would most like to implement in their homes, 24% cited the option to set a “vacation” or “away” mode for when they were gone, while 17% wanted preprogram options, 16% motion detection lighting and electricity and 16% voice-controlled settings.

Data released by the Consumer Electronics Association (CEA) in July 2015 put connected home technologies revenues in the US at $967.00 billion in 2015, up 32% from $732.58 billion in 2014.

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