Computers Still the Device of Choice for Internet Access in Brazil - eMarketer
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Computers Still the Device of Choice for Internet Access in Brazil

Over half of Brazil’s internet users go online via mobile

April 17, 2014 | Advertising & Marketing | Mobile

More than half of internet users in Brazil are mobile internet users, according to data released in December 2013 by F/Nazca Saatchi & Saatchi and Datafolha Instituto de Pesquisas. The research found that most of those who accessed the internet via mobile did so on a mobile phone (41 million users). Tablets trailed far behind: Just 8 million internet users logged online with such a device.

Internet Users in Brazil, by Access Device, April 2013 (millions)

Mobile internet usage may be a majority activity in Brazil, but the computer is still the device of choice for going online. In November 2013 polling conducted by IBOPE Inteligência for Secretaria de Comunicação Social da Presidência da República (SECOM), PCs were the preferred device for accessing the web among all demographics studied. Mobile phones ranked second across all groups, and tablets appeared to have a long way to go, cited by around just 8%.

Preferred Devices* for Accessing the Internet Among Consumers in Brazil, by Demographic, Nov 2013 (% of respondents in each group)

While male and female device preference was relatively even across the board, preference for computers vs. mobile phones varied across age groups. Older age brackets showed a higher preference for computers, whereas younger internet users were more likely than their older counterparts to prefer mobile phones. As these younger users mature, mobile phones will likely give computers a run for their money as the preferred device for accessing the internet.


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