Client-Side Marketers Aim to Deliver More Cohesive Customer Experiences - eMarketer
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Client-Side Marketers Aim to Deliver More Cohesive Customer Experiences

31% of respondents agree they are working toward a cohesive customer experience

May 3, 2016 | Retail & Ecommerce

Nearly three-quarters of client-side marketers worldwide say they are working toward delivering a cohesive customer experience rather than standalone campaigns or interactions, according to February 2016 research.

Client-Side Marketers Worldwide Who Are Working Toward Delivering a Cohesive Customer Experience*, Feb 2016 (% of respondents)

The survey from Econsultancy revealed that 73% of respondents said they agree, or strongly agree, that they are working toward delivering a cohesive customer experience rather than standalone campaigns.

Some 23% of client-side marketers said they feel neutral about it, and 5% of respondents disagreed, or strongly disagreed.

Generally, marketers are thinking more holistically about the customer experience they deliver, especially across multiple screens, instead of focusing on each device and channel as silo.

Primary Objective that Keeps US CMOs/Marketing Leaders Up at Night, Oct 2015 (% of respondents)

October 2015 research from the Korn Ferry Institute found that marketers are becoming more customer-centric. In fact, improving the customer experience is what primarily keeps CMOs and marketing leaders up at night—at least when it comes to marketing objectives.

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