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China’s Key Internet Stats Rival the US and Japan

Broadband, computer and internet penetration in urban China rival the US and Japan

March 13, 2012 | Advertising & Marketing | Telecom

China, with a population of 1.3 billion people in 2011, accounted for almost half of mobile phone subscriptions and more than two-thirds of total internet users among the six Asia-Pacific countries studied by Euromonitor International in 2011.

Mobile Phone Subscriptions and Internet Users in Select Countries in Asia-Pacific, 2011

While China’s massive population accounts for its high number of individual users, consistent investment in infrastructure has been a major factor in high broadband penetration in the country’s urban areas. According to Forrester Research’s “Asia Pacific Technographics Benchmark,” in Q2 2011 urban China reached a 68% broadband penetration rate.

For comparison, eMarketer estimated household broadband penetration in the US and Japan in 2011 at 67.8% and 70.7%, respectively.

High rates of urban connectivity aside, eMarketer put China’s overall broadband penetration at 34.6% in 2011, for a total of 146.4 million connected households—forecast to rise to 60% and 270.7 million households in 2016.

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Check out today’s other articles, “Europe Tops US in Mobile Ad Response Rates” and “What Siri Means for the Future of Mobile Shopping.”

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