China’s Key Internet Stats Rival the US and Japan - eMarketer
« Return to Mobile Website

Newsletters Sign-Up

Schedule a Demo

Does My Company Subscribe?

China’s Key Internet Stats Rival the US and Japan

Broadband, computer and internet penetration in urban China rival the US and Japan

March 13, 2012 | Advertising & Marketing | Telecom

China, with a population of 1.3 billion people in 2011, accounted for almost half of mobile phone subscriptions and more than two-thirds of total internet users among the six Asia-Pacific countries studied by Euromonitor International in 2011.

Mobile Phone Subscriptions and Internet Users in Select Countries in Asia-Pacific, 2011

While China’s massive population accounts for its high number of individual users, consistent investment in infrastructure has been a major factor in high broadband penetration in the country’s urban areas. According to Forrester Research’s “Asia Pacific Technographics Benchmark,” in Q2 2011 urban China reached a 68% broadband penetration rate.

For comparison, eMarketer estimated household broadband penetration in the US and Japan in 2011 at 67.8% and 70.7%, respectively.

High rates of urban connectivity aside, eMarketer put China’s overall broadband penetration at 34.6% in 2011, for a total of 146.4 million connected households—forecast to rise to 60% and 270.7 million households in 2016.

Corporate subscribers have access to all eMarketer analyst reports, articles, data and more. Join the over 750 companies already benefiting from eMarketer’s approach. Learn more.

Check out today’s other articles, “Europe Tops US in Mobile Ad Response Rates” and “What Siri Means for the Future of Mobile Shopping.”

  • Go beyond the articles:

    eMarketer Products

    You've never experienced research like this.

  • Hear from our clients:

    Customer Stories

    Nearly all Fortune 500 companies rely on us.

  • Want to learn more?

    Contact Us

    Inquire about corporate subscriptions today.