China's Digital Travel Sales to Top RMB725 Billion This Year - eMarketer
« Return to Mobile Website

Newsletters Sign-Up

Schedule a Demo

Does My Company Subscribe?

China's Digital Travel Sales to Top RMB725 Billion This Year

Residents in the country are increasingly making travel reservations online

April 7, 2017 | Retail & Ecommerce | Travel

Digital travel sales in China are projected to total RMB726.6 billion ($109.4 billion) in 2017, up 20.6% over the previous year, according to data from iResearch Consulting Group. Sales are expected to increase another 17.8% in 2018, when they will total RMB856.3 billion ($128.9 billion).

Digital Travel Sales in China, 2012-2018 (billions of Chinese yuan renminbi and % change)

eMarketer estimates somewhat higher digital travel sales in China for this year: $122.0 billion. Digital will make up almost a fifth of total travel sales in the country, by our projections.

iResearch also expects that flight ticket reservations will account for 56.0% of the online travel market in China, with hotel booking making up 19.4%. The firm reports that both airline and hotel bookings will account for a diminishing share of online travel sales, largely because travelers are moving toward more comprehensive travel services.

It’s clear that an increasing number of digital shoppers there are making their travel purchases online. According to the China Internet Network Information Center (CNNIC), the number of internet users who made any kind of travel reservation via digital totaled 299.2 million in 2016, up 15.3% from the 259.6 million who did so in 2016.

—Ben Clague

New Report in eMarketer PRO This Week


Television Update Spring 2017: How TV Audience Measurement Must Change


US paid media ad spending will grow steadily in 2017, on the heels of a strong 2016 boosted by the Rio Olympics and the presidential election. A focus on mobile will fuel growth, pushing total media spend to more than $206 billion this year—a moderate increase of 6.1%. Preview Report


Not a PRO subscriber? Find out how to become one.

  • Go beyond the articles:

    coverage
    eMarketer Products

    You've never experienced research like this.

    SEE FEATURES »
  • Hear from our clients:

    coverage
    Customer Stories

    Nearly all Fortune 500 companies rely on us.

    READ MORE »
  • Want to learn more?

    coverage
    Contact Us

    Inquire about corporate subscriptions today.

    CONTACT SALES »
$(document).ready(function(){ $("[id*='linkPrevious']").click(function() { eMarketer.Site.Analytics(window.location.pathname).link(true, "Article-PreviousArticle"); }); $("[id*='linkNext']").click(function() { eMarketer.Site.Analytics(window.location.pathname).link(true, "Article-NextArticle"); }); function getParameterByName(e,n){n||(n=window.location.href),e=e.replace(/[\[\]]/g,"\\$&");var r=new RegExp("[?&]"+e+"(=([^&#]*)|&|#|$)"),a=r.exec(n);return a?a[2]?decodeURIComponent(a[2].replace(/\+/g," ")):"":null} var ecid = getParameterByName("ecid") if(ecid) { eMarketer.Site.Analytics('Article').addEventOnce(eMarketer.Site.Analytics.Events.ArticleViewFromSpecificNewsletter).link(true, 'ArticleViewFromSpecificNewsletter-' + ecid) } });