In China, Mobile to Grab Majority of Retail and C2C Ecommerce Sales by 2016 - eMarketer

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In China, Mobile to Grab Majority of Retail and C2C Ecommerce Sales by 2016

Mobile's share of C2C and retail ecommerce spending will leap almost 13 points this year

April 28, 2015

Digital retail sales in China are reaching a tipping point, according to research from iResearch Consulting Group. The company estimates that in 2014, one-third of all consumer-to-consumer (C2C) and retail ecommerce spending in the country took place via mobile, rather than desktop or laptop computer. This year, the share will jump nearly 13 percentage points and approach the 50-50 mark.

Retail and C2C Ecommerce Sales Share in China, Mobile vs. PC, 2011-2018 (billions of Chinese yuan renminbi and % of total)

iResearch expects that by 2016, the balance will be firmly in mobile’s favor, and the shift will slow. PCs will retain about 40% of the digital purchasing power in China through the end of the forecast period.

Overall, iResearch expects retail and C2C ecommerce sales in China to be up 40.5% this year, to RMB3.955 trillion ($643.54 billion). eMarketer has a lower estimate of $562.66 billion in retail ecommerce sales expected this year, but that includes only retail and not C2C ecommerce sales. eMarketer does not break out mobile commerce spending in China at this time.

According to iResearch, Tmall accounts for an outright majority of all retail ecommerce sales in the country, at 61.4% last year. On mobile, Tmall was grouped with Taobao and garnered an even larger 86.2% of total sales in the country.

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