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In terms of absolute size, Brazil has the biggest Facebook audience in Latin America. But many Facebook users who are active on a monthly basis don’t stop by the social networking site each day. Chile and Argentina have smaller Facebook populations, but more dedicated ones.
Based on Facebook’s own data, there are 10.0 million monthly active Facebook users in Chile, 76% of whom are active on a daily basis. In Argentina, 25 million people use Facebook monthly, and 72% of them are daily users.
In Brazil, where the monthly active user population reaches a much higher 96 million, 67 million—or 69.8% of the total—use the social network each day.
In Colombia, the daily active user population is 60.9% the size of the monthly active user base; in Mexico, the share is 63.8%.
Chile was also the country where monthly active mobile Facebook users were most likely to be daily mobile users, at 72.8%. Brazil beat out Argentina by this metric, at 67.9% vs. 66.7%.
eMarketer estimates that there are 217.5 million monthly Facebook users in Latin America this year, up from 194.1 million in 2014. More than nine in 10 social network users in the region use Facebook on a monthly basis, or around two in three internet users.
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