In Canada, Most Internet Users Bank Online - eMarketer
« Return to Mobile Website

Newsletters Sign-Up

Schedule a Demo

Does My Company Subscribe?

In Canada, Most Internet Users Bank Online

89% of internet users will conduct digital banking activities in 2016

April 27, 2016 | Financial Services

More than two-thirds of internet users in Canada use online banking at least once a week, according to January 2016 research. Only 16% say they go into a branch.

Banking Channels Used by Internet Users in Canada, Jan 2016 (% of respondents)

Yahoo Canada surveyed 1,260 internet users ages 18 and older. Other banking channels respondents said they used included mobile apps for banking transactions, indeed 31% of internet users said they used it. Additionally, 29% of respondents also said they go to an ATM once a week. And while 31% of internet users in Canada use a mobile app for any banking transaction, 22% use a mobile app for payment.

Face-to-face banking is rarely employed: only 16% of those surveyed say they go into a physical bank branch at least once a week.

Internet Activities Conducted by Internet Users in Canada, 2010 & 2016 (% of respondents)

Separate research from the Canadian Radio-television and Telecommunications Commission (CRTC) found that digital banking is one of the top internet activities conducted by internet users in Canada. In fact, it’s more popular than using social networks or playing digital games.

According to the research, an estimated 89% of internet users will conduct digital banking activities in 2016, up from 68% who did so in 2010.

Go beyond the articles

Corporate subscribers get quick and easy access to the exact data and analysis they need to make critical business decisions:

TRENDING REPORTS

  • Go beyond the articles:

    coverage
    eMarketer Products

    You've never experienced research like this.

    SEE FEATURES »
  • Hear from our clients:

    coverage
    Customer Stories

    Nearly all Fortune 500 companies rely on us.

    READ MORE »
  • Want to learn more?

    coverage
    Contact Us

    Inquire about corporate subscriptions today.

    CONTACT SALES »