In Brazil, Over Half of Banking Transactions Are Digital - eMarketer
« Return to Mobile Website

Newsletters Sign-Up

Schedule a Demo

Does My Company Subscribe?

In Brazil, Over Half of Banking Transactions Are Digital

Mobile still a small share of digital banking transactions

March 25, 2014 | Mobile | Financial Services

According to data released in December 2013 by Federação Brasileira de Bancos (FEBRABAN), 51.0% of all H1 2013 banking transactions in Brazil happened via internet-connected devices. This was only a slight increase over the 46.0% recorded during H1 2012, but it still marked a shift toward the majority of banking transactions in the country being digital.

At 45.0% of all banking transactions, computer-based banking accounted for almost the entirety of digital banking in Brazil during H1 2013, up from 43.0% one year prior. Over the same period, the share of mobile banking transactions registered slightly higher growth compared with computer banking, expanding from 3.0% to 6.2%.

Digital Banking Transactions* in Brazil, H1 2012 & H1 2013 (% of total)

While retaining much room for growth, Brazil has been reported as one of the leading online banking countries in Latin America in terms of time spent. In July 2013, IBOPE Media found that 39.3% of the country’s internet users—or 22.1 million consumers—engaged in online banking.

Online Banking Metrics Among Internet Users in Brazil, July 2012 & July 2013

This was a 20% year-over-year increase—and further evidence of the trend observed in FEBRABAN’s numbers.


  • Go beyond the articles:

    eMarketer Products

    You've never experienced research like this.

  • Hear from our clients:

    Customer Stories

    Nearly all Fortune 500 companies rely on us.

  • Want to learn more?

    Contact Us

    Inquire about corporate subscriptions today.