Behind the Numbers: an eMarketer Podcast - eMarketer
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Behind the Numbers: an eMarketer Podcast

May 17, 2016 | Advertising & Marketing

In this new podcast from eMarketer, analysts Bryan Yeager and Marcus Johnson sit down for a freewheeling discussion of key marketing and media trends.

In the first segment of this week’s episode, we’re talking with eMarketer’s Mark Dolliver about an often overlooked (albeit sometimes overhyped) demographic segment—dads. (Segment starts: 0:49)

In the second segment, we unveil a new set of eMarketer estimates sizing up the sharing economy. How many people are actually taking part in the sharing economy—and what does that term even really mean? Marcus and Bryan are joined by eMarketer’s Yory Wurmser and Oscar Orozco. (Segment starts: 21:04)

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