Banking via Smartphones Skews Younger in France - eMarketer
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Banking via Smartphones Skews Younger in France

Only 17% of respondents ages 55 and older used a smartphone to access banking services

May 5, 2016 | Mobile | Financial Services

In France, digital banking users ages 35 and younger are far more likely to access their banking services via a smartphone than a tablet. Older generations use both devices for their banking needs, not necessarily preferring one over the other.

Digital Banking Users in France Who Access Banking Services via Smartphone vs. Tablet, by Age, Feb 2016 (% of respondents in each group)

February research from the CCM Benchmark Group surveyed 2,017 internet users ages 18 and older.

More than half of digital banking users ages 35 and younger said they used their smartphone to access banking services in the past six months. To compare, 30% of respondents in that same age group used a tablet.

Digital Banking Activities Conducted via Desktop vs. Mobile* by Digital Banking Users in France, Feb 2016 (% of respondents)

Some 30% of 35- to 54-year-olds said they used a smartphone device to access banking services, and 22% said they used tablets. Similarly, 17% of respondents ages 55 and older said they used their smartphone to access banking services. A few more, 20%, said they used their tablets.

The study also looked at digital banking activities that are conducted via a desktop vs. a mobile device—whether it be a smartphone or tablet. An overwhelming majority (93%) of digital banking users check their accounts via a device mobile. Additionally, 58% used a mobile device to make an internal money transfer to another account within their banking network.

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