Back-to-School Spending Rising Fast in Canada - eMarketer

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Back-to-School Spending Rising Fast in Canada

Parent internet users will spend the most on textbooks—about C$330 (around $260)

August 17, 2016 | Retail & Ecommerce

Internet users in Canada ages 22 to 68 with kids ages 4 to 21 plan to spend significantly more on back-to-school shopping in 2016 than a year ago, according to RetailMeNot. Those surveyed will spend, on average, 43.5% more than in 2015.

Average Amount that Parent Internet Users in Canada Plan to Spend on Back-to-School Shopping, 2015 & 2016 (in C$ and % change)

The average parent internet user in Canada will spend nearly C$500 (about $370) in 2016 on back-to-school shopping. So where exactly are they spending all that money?

Far and away, parents will spend the most on average on textbooks—about C$330 (around $260). Clothing will also run those surveyed a pretty penny—the average parent plans to spend about C$190 (almost $150) on on new clothes, and when you factor in that they’ll also spend about C$90 (just over $70) on shoes, you’re looking at wardrobe prices competing with textbooks.

Average Amount that Parent Internet Users in Canada Plan to Spend on Select Back-to-School Products, July 2016 (in C$)

But here’s the rub: according to RetailMeNot, fewer than half of those surveyed even plan to spend money on textbooks. This may be to some extent explained that the survey applies to parents with children ages 4 through 21, and expensive textbooks are most likely necessary for older students, especially those in university. But that also means for those parents who do plan on buying textbooks, they’re actually be spending far more than the average.

Internet users across North America are divided when choosing between devices on which to make back-to-school purchases, with nearly a 50/50 split between desktops and mobile devices.

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