Are Attitudes to Mobile Payments Changing? - eMarketer

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Are Attitudes to Mobile Payments Changing?

More shoppers think retailers should offer mobile payments in-store

December 29, 2015

Consumers are warming to mobile payments, according to December 2015 research by Retale.

US Internet Users' Attitudes and Behaviors Regarding In-Store Mobile Payments, 2014 & 2015 (% of respondents)

In some respects, shoppers’ attitudes toward mobile payments had changed over the past year. For example, they were 7 percentage points more likely to say in 2015 that they had used mobile payments for in-store purchases—unsurprising considering overall mobile proximity payments adoption trends.

Internet users were also 6 percentage points more likely in 2015 to say that retailers should offer mobile payments at the checkout. Similarly, they were 7 percentage points more likely to say that mobile payments were convenient.

But they weren’t actually more interest in using such payments, at least not during the holiday season. That percentage stayed the same, at just over half—and, of course, less than half of respondents actually had followed through on such plans last year.

eMarketer expects mobile payments to take off in earnest in 2016, as retailers continue to adopt mobile payments services like Apple Pay, Android Pay and Samsung Pay.

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