Apple Takes Biggest Bite of Mobile Web Traffic - eMarketer

Newsletters Sign-Up

Plans & Pricing

Does My Company Subscribe?

Apple Takes Biggest Bite of Mobile Web Traffic

Apple devices account for majority of internet traffic on smartphones, tablets; Safari is top browser

September 29, 2014

The bigger screen sizes of Apple’s iPhone 6 and iPhone 6 Plus likely have many mobile website designers revamping their sites.

US Mobile Website Traffic Share, by Device and Brand, June 2014 (% of total)

According to research by Adobe, the majority of US mobile website traffic on smartphones in June 2014 came from Apple devices, with a 54% share. In comparison, second-place Samsung accounted for 24% of visits to consumer-facing entertainment, financial services, media, retail and travel websites during the month. Apple really shined when it came to website traffic on tablets, with 80% of visits.

StatCounter reported similar results in July 2014. According to its research, Apple devices excluding tablets accounted for 51.6% of mobile internet traffic in Q2 2014, compared with 25.0% for Samsung, 4.7% for LG, 3.1% for HTC and 1.6% for RIM/BlackBerry.

And following the trend, StatCounter data showed that iOS was the No. 1 operating system (OS) in terms of mobile internet traffic, with a 51.7% share. The Android OS grabbed 42.4%, while BlackBerry claimed a measly 1.6%.

US Mobile Website Traffic Share, by Browser, April 2014 (% of total)

Taking this into account, it makes sense that Adobe found Apple’s Safari browser—the default search engine on its devices—accounted for 59.1% of website traffic on smartphones and tablets combined. Android was the browser with the second-biggest piece of the pie, with just over one-fifth of visits, and Google’s Chrome landed in third. However, Adobe noted that Google’s browser had increased its share at the expense of Safari and Android, a trend that may continue as the search giant makes moves to merge Chrome and Android.

Why buy an eMarketer corporate subscription?

Learn more about eMarketer data and insights »


  • Go beyond the articles:

    eMarketer Products

    You've never experienced research like this.

  • Hear from our clients:

    Customer Stories

    Nearly all Fortune 500 companies rely on us.

  • Want to learn more?

    Contact Us

    Inquire about corporate subscriptions today.