Apple Leads Norway's Smartphone and Tablet Markets - eMarketer
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Apple Leads Norway's Smartphone and Tablet Markets

Samsung takes second place

October 1, 2015 | Mobile

According to TNS Gallup Norway, 85% of internet users in Norway owned a smartphone in Q2 2015. This was up slightly from Q2 2014, when exactly eight in 10 were smartphone owners.

Mobile Phone Owner Share in Norway, by Brand, Q2 2014 & Q2 2015 (% of respondents)

The most popular mobile phone brand in Norway was Apple. TNS found that 36% of internet users in the country owned an iPhone during Q2 2015. Samsung-branded phones were not far behind, however, used by one-third of internet users in Norway.

Apple and Samsung were also the two most common tablet brands in Norway. TNS found that more than four in 10 internet users (44%) in the country had access to an iPad in Q2 2015. Another 21% of internet users had access to a Samsung Galaxy during the survey period, up from 17% in Q2 2014.

Tablet User Penetration in Norway, by Brand, Q2 2014 & Q2 2015 (% of internet users)

In all, 68% of internet users in Norway had access to a tablet or ereader in Q2 2015. This was an increase of 9 percentage points from one year earlier, when the share was 59%.

eMarketer estimates that the number of smartphone users in Norway will hit 3.5 million, or 76.6% of internet users, this year. The number of tablet users will rise by 10.9% to reach 2.8 million people in the same time period.

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