Android Users Constantly Touch Their Smartphones - eMarketer

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Android Users Constantly Touch Their Smartphones

Games are the “touchiest” apps

July 28, 2016

There’s no doubt that smartphone users are attached to their devices. In fact, February 2016 research found that Android users, on average, touched their smartphone 2,617 times a day. And more than half of active phone sessions used just one app.

Number of Apps Used per Active Session per US Android Smartphone User, Feb 2016 (% of total)

Research software producer and consultancy dscout recruited 94 Android users to participate in its study. Panelists installed a custom app that tracked all touch movements—every swipe, tap and pinch—on their smartphone for five days, 24 hours a day.

dscout found that respondents spent a lot of time touching their smartphones, and for the most part, active sessions involved using just one or two apps. In fact, very few Android phone usage sessions—9%—used anywhere from four to 13 apps per session.

Some apps, dscout found, were “touchier” than others. For example, gaming apps saw an average of 80 touches per session, which is not surprising given the active nature of them. Shopping apps were the second-most-touched apps, which is also expected since users constantly tap and swipe on their screens to get a better look at products they might be interesting in purchasing.

Number of Smartphone Apps Used Daily, Weekly and Monthly by US Smartphone App Users, Oct 2015 (% of respondents)

Images, as well as news and weather apps, were the least touched apps, garnering 45 or fewer screen touches per session.

Separate research from Localytics looked at how many apps smartphone owners actually use. The study found that roughly half of US smartphone users use six to 10 smartphone apps each week. And when it came to daily usage, nearly two-thirds of respondents said they used one to five apps a day.

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