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Android Rivals iPhone in Smartphone Loyalty

BlackBerry users equally likely to switch to either platform

March 16, 2010

As more handsets have been rolled out running Google’s Android operation system, mobile users have become more familiar with the platform and more likely to consider purchasing an Android-based smartphone.

Further data from Crowd Science confirms the trend: 66% of smartphone users are aware of Android, up 6 points since the introduction of the Nexus One handset in January.

What’s more, current Android users are nearly as loyal to the operating system as iPhone owners are to theirs. iPhone owners were more likely to say their next purchase would be an Android phone than vice versa.

Likelihood of Purchasing Select Mobile Phones According to Smartphone Users Worldwide, by Type, January 2010 (% of respondents)

BlackBerry users were almost equally likely to say they would switch to iPhones or Android phones if they purchased a new smartphone.

In addition, nearly all iPhone and Android users said they would recommend their respective operating systems to friends.

While Android users reported downloading the most free applications over the past seven days, iPhone owners came in ahead when the question was limited to paid apps.

Number of Paid Applications Downloaded* by Smartphone Users Worldwide, by Type, January 2010 (% of respondents)

Nearly four in 10 iPhone owners had paid for an app in the past week, compared with only 16% of Android users. Still, Android came in above average; users of BlackBerrys and other smartphones were even less likely to have purchased a mobile application.

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Check out today’s other article, “Social Fans More Likely to Buy.”


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