Android Maintains Grip on France's Smartphone Market - eMarketer
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Android Maintains Grip on France's Smartphone Market

Nearly two-thirds of smartphone users have Android phones

July 27, 2015

Android continues to account for the lion’s share of smartphone users in France, based on a recent report from the Mobile Marketing Association (MMA), “Le Baromètre Trimestriel du Marketing Mobile en France - Juin 2015 - 10ème edition.”

Smartphone Users in France, by OS, Q4 2012-Q1 2015 (millions)

Citing comScore MobiLens data, MMA reported that the number of Android smartphone users in France totaled 22.0 million in Q1 2015, up 17.0% over Q1 2014 and equating to nearly two-thirds of the country’s smartphone audience. Apple’s iOS saw an annual gain just slightly above that of Android—19.4%—leaving it with a share of 22.7%. Despite an impressive year-over-year rise of nearly 30%, Windows grabbed just 8.8% of smartphone users in France, while BlackBerry continued to slide.

Kantar Worldpanel ComTech reported nearly identical shares for smartphone sales in France in March 2015. Android accounted for 64.6% of smartphone sales in the country in March 2015, while iOS grabbed 19.4%. Meanwhile, 14.1% of smartphones sold that month ran on Windows, while just 1.0% were BlackBerry.

Tablet User Share in France, by OS, Q2 2013-Q1 2015 (% of total)

Android also has a firm hold on France’s tablet market. According to Médiamétrie data cited in MMA’s report, 54.6% of tablet users in France used Android-powered devices in Q1 2015. In comparison, 30.6% used iOS-powered tablets, and just 7.4% used Windows 8.

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