Android Leads Finland's Smartphone Market (but Not by Much) - eMarketer

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Android Leads Finland's Smartphone Market (but Not by Much)

Nokia Lumia just beats Samsung for No. 1 smartphone brand

October 21, 2014

Smartphone users in Finland are most likely to use Android-powered devices, according to a September 2014 TNS Gallup Finland report provided by P.C.E. Helsinki, which put total smartphone user penetration in the country at 68% of 15-to-69-year-old internet users in August 2014.

Smartphone User Share in Finland, by OS, Aug 2014 (% of respondents)

The research found that 38% of Finland’s smartphone users’ phones ran on the Android operating system (OS). However, Windows Phone wasn’t too far behind. Nearly one-third of respondents used a smartphone powered by the Microsoft OS. Meanwhile, Apple’s iOS didn’t even grab half that amount, at just 14% of the total.

In terms of brand, Nokia Lumia led the pack, used by 32% of smartphone users in the country. But once more, this lead wasn’t overly impressive: 30% of respondents said they used a Samsung phone. And again, Apple wasn’t too popular, as the iPhone grabbed just 14% of the total.

Smartphone User Share in Finland, by Brand, Aug 2014 (% of respondents)

Smartphone users in Finland with a Nokia Lumia or Samsung device were most likely to use their phones to place calls, send texts or set alarms—also the top activities among users overall. While the first two activities were the two most popular on the iPhone as well, taking photographs came in third, and sending email on the phone was more common than using it as an alarm clock, though by just 1 percentage point.

eMarketer estimates that the number of smartphone users in Finland will rise 16.6% this year to hit 2.6 million, or 49.1% of the total population. Next year, the majority of consumers in the country (55.9%) will use a smartphone, with a total audience of 2.9 million people.

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