Android Crushes Competitors in Latin America - eMarketer

Newsletters Sign-Up

Plans & Pricing

Does My Company Subscribe?

Android Crushes Competitors in Latin America

Google’s operating system grabbed an 83.5% share of the region’s smartphone market in December 2013

March 5, 2014

A recent eMarketer article pointed out that Android appeared to be winning the operating system (OS) race in Latin America. For anybody still in doubt, Kantar Worldpanel ComTech found that the Google OS claimed 83.5% of smartphones sold in the region’s three-largest markets in December 2013—a 21.9-percentage-point improvement year over year.

As a result, every OS competing with Android in the region took a hit in their share of smartphone sales, but the extent of the damage varied. Windows’ share dropped 1.9 percentage points, while Research in Motion/BlackBerry was set back 7.5 points. The biggest losses came among smaller, and perhaps newer, operating systems, which fell from 17.0% to just 4.5%. Apple’s iOS was, once again, the only competitor to stand its ground to the Android steamroller—but barely, as it nevertheless fell 0.1 percentage point in the process.

Smartphone Sales Share in Latin America, by OS, Dec 2012 & Dec 2013 (% of total)

Android’s dominance is significant considering that eMarketer expects the region to have the second-fastest compound annual growth rate (CAGR) between 2012 and 2017 (25.5%), behind only the Middle East and Africa. This will bring the number of smartphone users up to 243.0 million.

Smartphone Users in Latin America, by Country, 2012-2017 (millions and CAGR)

Among the Latin American countries for which we produce individual forecasts, the smartphone user base will expand the fastest in Brazil, with a CAGR of 26.7% between 2012 and 2017. Growth outside the top three economies, however, will be even faster (27.0% CAGR). Android already dominates in Brazil as well as the countries outside of the top three markets.


  • Go beyond the articles:

    eMarketer Products

    You've never experienced research like this.

  • Hear from our clients:

    Customer Stories

    Nearly all Fortune 500 companies rely on us.

  • Want to learn more?

    Contact Us

    Inquire about corporate subscriptions today.