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US Amazon shoppers ages 18 and older display a great amount of loyalty toward the brand and website, according to a Summer 2016 survey from Feedvisor and Walker Sands Communications. Nearly 100% of respondents said they had bought from Amazon in the past year.
But it's not just loyalty toward Amazon: respondents also often refrained from purchasing from other companies, sites and services. While about 60% said they did say they made a purchase from a brand or retailer's site, just one in three made a purchase via eBay, and less than 10% from subscription-based services.
Being an Amazon Prime member, it turns out, greatly influences that loyalty.
For example, 11% of US Amazon shoppers who are prime members make two or more purchases per week, while for nonmembers, that figure is just 1%. Weekly buyers are nearly one in five for Prime members, while just 3% for nonmembers. A quarter of respondents who are prime members said they made a purchase once every two weeks, while just 8% of nonmembers did.
Over 60% of nonmembers, meanwhile, make purchases from Amazon less than once per month; among Prime members, that total is just 19%.
And it turns out that shipping, for both members of Prime and nonmembers, causes pause when making purchases.
But given that Amazon Prime offers lots of shipping deals and savings, perhaps another big deterrent to making purchases is simply not being a member.
But many consumers in the US and Western Europe agree: Amazon offers digital buyers an excellent experience. With over 55% telling MetaPack in September 2016 they've experienced excellent service from the company, that, too, may explain some of the loyalty.
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