In Africa, and Elsewhere, Males More Likely to Have Digital Access - eMarketer
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In Africa, and Elsewhere, Males More Likely to Have Digital Access

Even in nations with low smartphone ownership, males are more likely to own them

African nations have some of the highest gender gaps in digital access and smartphone ownership, according to a February 2016 report by Pew Research Center. Nigeria leads the way—while nearly half of men in the country have digital access, only 29% of women do.

Digital Access* Among Adults in Select Countries in Africa, by Gender, May 2015 (% of respondents in each group)

Kenya also has a large gap between the genders; 49% of men have digital access, while 31% of women do. What’s more, even in nations where men do not have much digital access on average—in Uganda, for example, where only 16% do—even fewer women do.

The same can be said of smartphone ownership. Again, Nigeria ranks at the very top of gender disparity—34% of men in Nigeria own smartphones compared to 21% for females. In Kenya the story is also similar, with 32% of men vs. 20% of women owning smartphones. And, just like with digital access, even in countries where access is generally low, there’s still a disparity in smartphone ownership; only 27% of men in Ghana own smartphones, while just 15% of women do.

Smartphone Ownership Among Adults in Select Countries in Africa, by Gender, May 2015 (% of respondents in each group)

But it’s important to point out that this trend is not only present in African nations. For example, in Mexico, 44% of men own smartphones, compared to 28% of women. In Spain, 75% of men own smartphones, and 66% of women do. In fact, across regions and continents, the situation is clear: Males have more digital access and smartphone ownership than females.

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