Plans & Pricing
Does My Company Subscribe?
African nations have some of the highest gender gaps in digital access and smartphone ownership, according to a February 2016 report by Pew Research Center. Nigeria leads the way—while nearly half of men in the country have digital access, only 29% of women do.
Kenya also has a large gap between the genders; 49% of men have digital access, while 31% of women do. What’s more, even in nations where men do not have much digital access on average—in Uganda, for example, where only 16% do—even fewer women do.
The same can be said of smartphone ownership. Again, Nigeria ranks at the very top of gender disparity—34% of men in Nigeria own smartphones compared to 21% for females. In Kenya the story is also similar, with 32% of men vs. 20% of women owning smartphones. And, just like with digital access, even in countries where access is generally low, there’s still a disparity in smartphone ownership; only 27% of men in Ghana own smartphones, while just 15% of women do.
But it’s important to point out that this trend is not only present in African nations. For example, in Mexico, 44% of men own smartphones, compared to 28% of women. In Spain, 75% of men own smartphones, and 66% of women do. In fact, across regions and continents, the situation is clear: Males have more digital access and smartphone ownership than females.
You've never experienced research like this.
Nearly all Fortune 500 companies rely on us.
Inquire about corporate subscriptions today.