Adults in South Korea to Spend More Time with Digital than TV This Year - eMarketer
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Adults in South Korea to Spend More Time with Digital than TV This Year

eMarketer unveils a new metric in its coverage of South Korea

November 30, 2016 | Media Buying

This year marks a major milestone for media consumption in South Korea as average time spent with digital media per day surpasses TV viewing time for the first time, according to eMarketer’s first estimates of time spent with media in the country.

Average Time Spent per Day with TV* vs. Digital Media by Adults in South Korea, 2013-2018 (hrs:mins)

In 2016, eMarketer estimates, adults in South Korea will spend 3 hours and 14 minutes per day online on desktop or laptop PCs, or with nonvoice mobile activities.

This compares to 3 hours and 1 minute watching TV. Daily TV viewing will drop by 1.5% this year, while digital media consumption will be up by 5.1%.

Since 2014 the majority of digital access in South Korea has come from mobile devices. Mobile time now accounts for 1 hour and 57 minutes of digital time, compared with 1 hour and 18 minutes on desktop/laptop.

“Digital media time continues to grow at the expense of all other media in South Korea, with the majority of that growth coming from smartphones,” said eMarketer forecasting analyst Chris Bendtsen. “The average time adults spend per day on smartphones increased by 8 minutes this year over last. And as a result, time with TV, radio and print are all down. ”

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