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For AI to Succeed in Germany, Think Robots

Interest in digital assistants rising, but still just a minority appeal

August 14, 2017 | Marketing

A June 2017 study by PricewaterhouseCoopers (PwC) found relatively low current or anticipated use of virtual assistants—such as Amazon’s Alexa and Apple’s Siri—among Germany’s internet users. But a new report by PwC has revealed that internet users in the country are much more interested in other artificial intelligence (AI) applications.

PwC polling in July found 85% of adult internet users in Germany had used or would like to use AI in some capacity. Those polled were most interested in using AI in the form of robots. The study found 58% of respondents were using or interested in having an AI-powered robot to clean their home. A majority also had or would like to have a robot take over physically demanding tasks at work.

Ways in Which Internet Users in Germany Use/Would Like to Use Artificial Intelligence (AI), July 2017 (% of respondents)

PwC’s more recent study also found that attitudes had shifted positively toward the use of digital assistants. Data from July found that 22% of respondents used or were interested in using a digital assistant that helped them complete a task like answering questions, while 19% wanted a digital assistant that helped with decision-making.

In contrast, PwC’s June poll had found that less than one-fifth of internet users were using a virtual assistant.

In the July survey, a significant majority of those polled—69%—said they could imagine using a digital assistant five years from now.

—Cliff Annicelli


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