Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal at EMARKETER is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Need to understand consumer use of media, both digital and traditional, in the US and around the world? We follow what consumers are viewing, watching, reading, scrolling and listening to. We also look at video game users, virtual and augmented reality users, voice assistant and smart speaker users ... as well as digital music and podcast listeners. We cover the companies creating media and how they are adapting as consumer behavior shifts while also providing insights on a variety of questions such as:Show MoreShow More
What is the forecast for media spending?
How much of media spending is spent on TV, on digital?