Wednesday, March 19, 2014
eMarketer: Driven by Facebook and Google, Global Mobile Ad Market Soars 105% in 2013
Mobile ad spending on pace to reach $31.45 billion this year
NEW YORK, NY (March 19, 2014) — Last year, global mobile ad spending increased 105.0% to total $17.96 billion, up from $8.76 billion in 2012, according to new figures from eMarketer. In 2014, mobile advertising is on pace to rise another 75.1% to $31.45 billion, when mobile will account for nearly one-quarter of total digital ad spending worldwide.
Facebook and Google represented the majority of mobile ad market growth worldwide last year. Combined, the two companies saw an increase of $6.92 billion in net mobile ad revenues in 2013. These internet giants are consolidating their places at the top of the market, accounting for more than two-thirds of worldwide mobile ad spending in 2013–a figure that will increase slightly in 2014, according to eMarketer.
Read the full press release for eMarketer’s latest figures on worldwide mobileĀ ad spending.
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