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In the World’s Second-Largest Market, TV Gets the Most Consumer Time and Attention

eMarketer’s new estimates show a wide split between old and new media

London, UK (November 22, 2016) — In India, adults still spend more time with traditional media than digital—by a long shot. eMarketer estimates that this year, the average adult spends about 2.5 times as long each day with traditional media, including TV, radio, newspapers and magazines.

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For more information please contact:

Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on November 22, 2016.