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US Digital Ad Spending to Surpass TV this Year

Will capture 2% of social network ad dollars in US

New York, NY (September 6, 2016) — It’s no secret advertisers are flocking to digital at the expense of traditional formats. But the latest data shows the shift accelerating faster than expected in the US. According to eMarketer’s latest ad spending forecast, digital will overtake TV ad spending this year for the first time. eMarketer had forecast in March that the shift would not happen until next year.

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Douglas Clark
PR Manager, North America

Posted on September 13, 2016.