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US Addressable TV Ad Spending to Double … Again

Just 1.3% of TV ad spending this year will go toward addressable placements

 New York, NY (June 22, 2016) — US spending on addressable TV ads doubled in 2015 and is set to double again this year, eMarketer projects in its first estimates of spending on targeted TV ads delivered on a home-by-home basis via cable and satellite.

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Douglas Clark
PR Manager, North America

Posted on June 22, 2016.