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UK Consumers Increasingly Comfortable Buying by Smartphone

Nearly 60% of digital buyers will purchase via advanced handset this year

London, UK (June 19, 2017) — Using smartphones to buy goods and services is becoming commonplace in the UK. According to eMarketer’s latest UK ecommerce forecast, 58.6% of the country’s digital buyers ages 14 and older—25.2 million people—will make retail ecommerce purchases (excluding travel and event tickets) via smartphone this year.

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Sheelagh Doyle
PR Director, EMEA/APAC
+44 203-865-2952
sdoyle@emarketer.com

Posted on June 20, 2017.