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eMarketer: UK Consumers Embrace Digital Video Viewing

Half of UK smartphone users now watch video on their phones

LONDON, UK (Aug 11, 2015) — Digital video viewing is one of the UK’s most widespread digital activities, with almost 60% of the population predicted to watch digital video content via any device at least once per month in 2015, according to eMarketer’s latest forecasts. Unsurprisingly, digital video viewership among the country’s internet user population is even stronger and will approach three-quarters this year.

However, despite its growing popularity, digital video viewer penetration in the UK lags behind some other countries by this measure. In the US, for example, 63.5% of the total population will watch some form of digital video in 2015, eMarketer estimates.

Read the full press release on our UK digital video viewer numbers.

For more information:

Douglas Clark
PR Manager, North America
+1-646-863-8807
dclark@emarketer.com

Denise Duffy
PR Director, EMEA/APAC
+44-7513-302-482
dduffy@emarketer.com

Posted on August 11, 2015.