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Even During TV Time, Digital Devices Play Prominent Role

Nearly 85% of internet users surf the web while watching TV

New York, NY (May 24, 2016) — Call it a one-two punch to advertisers and content providers.  With Americans’ attention increasingly divided among an ever-expanding array of internet-connected devices, the number of people multi-tasking while watching television continues to rise, while cord-cutting also accelerates.  This year, 182.9 million Americans will use the internet while watching TV at least once a month, according to eMarketer’s first forecast on simultaneous media usage.  That translates to 80.3% of internet users.

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For more information please contact:

Douglas Clark
PR Manager, North America
646-863-8807
dclark@emarketer.com

Posted on May 24, 2016.