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Is TV vs. Digital Video a Close Race?

Television still commands nearly 80% of Americans’ video viewing time

New York, NY (April 14, 2016) — It’s undeniable that Americans are spending more time watching digital video on their computers and smartphones, while spending less watching traditional TV. However, according to eMarketer’s latest forecast on time spent with media, traditional TV still captures the lion’s share of Americans’ video-based attention every day, as well as most video ad dollars.

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For more information please contact:

Douglas Clark
PR Manager, North America
646-863-8807
dclark@emarketer.com

Posted on April 14, 2016.