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Smartphone Apps Crushing Mobile Web Time

App time swells to 86% of smartphone time

New York, NY (September 20, 2016) — When it comes to the amount of time Americans have their heads buried in their smartphones, increasingly they’re using apps rather than surfing the mobile web.  According to its latest time spent forecast, Americans are spending even more time in mobile apps than previously thought – driven by consumption of news and video, as well as use of productivity apps, social media, and mobile messaging platforms.

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Posted on September 20, 2016.