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Retailers in Canada Make Strides in the Ecommerce Channel

B2C ecommerce sales set to rise 14% in 2012

New York, NY (October 19, 2012) – “Online” has come to define the way most consumers in Canada socialize, communicate, bank and research. But when it comes to ecommerce, the online channel hasn’t developed commensurate with the internet appetite in the country, according to a new eMarketer report, “Canada Ecommerce: Vendors Compete and Innovate to Deliver Better Ecommerce Experiences.”

The oft-cited lag in ecommerce adoption in Canada is certainly true from a penetration perspective—as the online buyer numbers show—but once engaged, the level of participation is predictably strong from a highly connected public. In terms of the average spending per buyer, Canada will rank behind only the US, UK, Australia and Japan in 2012, outpacing average spend per buyer from G20 peers like Italy, France and Germany.

But what is the reason behind Canada’s lag in ecommerce adoption? This concern and other key questions are answered in the report, including:

  • How does Canada compare to other mature countries in ecommerce adoption?
  • What barriers are unique to ecommerce adoption in Canada?
  • What strategies are being used to increase adoption?
  • What companies in Canada are leading the way?
Posted on October 9, 2012.    

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