Monday, January 6, 2014
Better Research on Retail: eMarketer Acquires Rights to the Chain Store Productivity Guide
NEW YORK, NY (January 6, 2013)
We’re pleased to announce that we’ve acquired the rights to the Chain Store Productivity Guide. We’re also excited that Josh Ramer, its creator, has joined eMarketer as well.
Our customers tell us every day about their need to better understand how commerce and retail are evolving. The Chain Store Productivity Guide has been a fantastic resource for just that, diving deep into important productivity metrics for some of the largest retailers in the US.
We plan to use elements of Ramer’s product, along with his considerable knowledge, to deliver better, more relevant information about shifts in marketing, commerce and consumer behavior to our growing customer base.
Ramer launched the Chain Store Productivity Guide in 2011. Information from the Chain Store Productivity Guide has been featured in publications such as Financial Times, AllThingsD, Mashable, Fortune, USA TODAY, The New York Times, Bloomberg, TechCrunch and Business Insider.
– Terry Chabrowe, CEO