Report: Real-Time Marketing Grows in Importance as Social Analytics Improve

NEW YORK, NY (February 13, 2013)—The age of real-time marketing is nigh, according to a new report by eMarketer. Marketers are already well-versed in analyzing social media sentiment for clues to brand health, and most have the capability to respond to comments and complaints on social media. But more are now tapping the services of social analytics vendors, digital agencies and PR firms to also use social data for a variety of outbound marketing activities, according to the new eMarketer report, “Meeting the Need for Speed: How Social Analytics Support Real-Time Marketing.”

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