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Report: Mobile Display Ad Types and Options Expand, Incorporating Unique Device Capabilities

NEW YORK, NY (February 20, 2013)—A new eMarketer report finds that while banner ads remain the dominant ad format on mobile, other options are quickly proliferating. Utilizing the location and context data available on mobile devices, advertisers are delivering more targeted and engaging mobile advertising.

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Clark Fredricksen
Corporate Spokesperson
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cfredricksen@emarketer.com

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UK Press Inquiries
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Posted on February 20, 2013.