Report: Digital Buying Penetration and Ecommerce in Latin America

NEW YORK, NY (February 13, 2013)—While Argentina’s digital buyer penetration rate trails more developed internet economies, the Latin American country leads the region in the percentage of internet users buying via online and mobile channels. Digital buyer penetration will reach 45.7% by the end of the year, according to new eMarketer estimates. The country will exceed Brazil, which has the next greatest concentration of digital buyers, by nearly 10 percentage points in 2013. Argentina will remain the country with the highest percentage of digital buyers in the region through 2016.

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