Report: CPG Brands Bridge the Gap Between Ecommerce Shoppers and Buyers

NEW YORK, NY (March 20, 2013)—The US CPG category already sees a good deal of shopper research happening online. However, converting these shoppers into buyers has proved trickier. A new eMarketer report finds that online sales in the CPG category will explode in coming years, and brands will have to resolve logistical difficulties if they hope to get a share of that increased digital purchasing.

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