Report: Where Do Consumers Considering Cruise Vacations Look and Book?

NEW YORK, NY (March 6, 2013)—Cruises are expensive purchases and most consumers continue to book them offline. The cruise industry has encouraged this trend, and has not moved to heavily convert cruise researchers via digital channels. However, according to a new eMarketer report, it is only a matter of time before online bookings take share away from offline.

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Clark Fredricksen
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cfredricksen@emarketer.com

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