eMarketer Webinar: Reaching the Right Audience—Ad Targeting Trends

To listen and watch playback of the webinar, Reaching the Right Audience—Ad Targeting Trends, click here. You can view the PowerPoint deck below.

The webinar addresses these key questions:

• What ad targeting methods are most effective?
• How can marketers best blend audience and content targeting?
• How can marketers best use data to identify the right audience?
• How does testing and measuring improve relevancy?

About David Hallerman

David Hallerman is eMarketer’s expert in US online advertising and marketing, covering internet ad targeting, search and display advertising, email marketing, online video advertising and ad spending across media. He is frequently quoted in top business publications and broadcast programs.

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