Monday, August 20, 2012
Proximity Worldwide Deepens Knowledge as It Rolls eMarketer Out to Global Offices
NEW YORK, NY (August 20, 2012)—Proximity Worldwide this week began rolling out eMarketer insights on digital marketing, media and commerce to its offices and employees globally.
“In order to change the way people think about our clients, we have to dig deep into data to discover powerful ideas,” said Andrew Bailey, chairman of Proximity North America. “By pushing information from eMarketer to the fingertips of everyone in our organization, it’s that much easier to develop ideas that make our clients more valuable to consumers.”
The move comes after Proximity renewed its agreement for an eMarketer enterprise subscription last month, reaffirming its commitment to keeping employees across departments on the cutting edge of digital marketing.
Since becoming an eMarketer enterprise client last year, there has been high demand among Proximity employees for data on key digital trends. Now, those same employees around the world can easily access eMarketer anytime, added Bailey.
“Proximity has shown a real thirst for information that can help strengthen the relationship between its clients and consumers,” said eMarketer vice president David Iankelevich. “They have added hundreds of new users who all want access to the information eMarketer offers. It is gratifying to see.”
eMarketer is the authority on digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. By weighing and analyzing information from different sources, eMarketer provides businesspeople, marketers and advertisers with the most complete view of digital marketing available.