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Programmatic Will Account for Three-Quarters of UK Digital Display Market Next Year

Programmatic direct reaches parity with real-time bidding this year

London, UK (September 14, 2016) — The UK will remain a market leader in programmatic digital display ad spending, and this year eMarketer expects advertisers to spend £2.67 billion ($4.08 billion) on programmatic trading, up 44% from last year. And further growth is anticipated: This year, programmatically traded ads will account for 70% of all UK digital display ad spending, and by the end of 2017 it will be more than three-quarters.

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For more information please contact:

Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on September 14, 2016.