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Programmatic TV Ad Spending to More Than Double This Year

By 2018, programmatic will account for 6% of TV ad spending

New York, NY (June 28, 2016) — Programmatic spending on TV ads is poised to experience explosive growth over the next several years, according to eMarketer’s first forecast on the topic. This year, programmatic TV spending will climb 127.8% to $710 million. And that will come after spending triples this year.

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Douglas Clark
PR Manager, North America

Posted on June 28, 2016.