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October 23rd, 2012

eMarketer analyst Noah Elkin will be moderating a panel for PHD’s Mobility Conference, PHD Go.

About PHD Go

What is it?

The week will be comprised of 10 (1-hour) sessions; one session each morning and one session each afternoon (Monday-Friday).  These sessions will be panels moderated by the PHD thought-leaders with 10 minutes dedicated to teeing up the topic, followed by a round table discussion with a handful of industry thought-leaders to answers questions and elaborate on the topics.


In between the morning and afternoon panels there will be a Mobility Experience Lab that will offer an opportunity for the agency and it’s clients to get a hands-on opportunity to engage with new mobile products, media experiences, and understand the relationship between mobile and other media channels (i.e. Mobile + OOH, Mobile + Print, etc.)


Why Does it Matter?

Our main goal is not only to educate our teams about the importance of mobile, but more so to involve everyone in the dialogue of mobility because it truly does affect us all.  No matter what focus area or department – TV, Print, Out-of-Home, Social, Online, Search – mobility is changing the way people engage with these channels.  And during this week we’ll address many of these areas with discussions led by department or practice heads, emphasizing our collective and unified approach to strategically achieve our clients’ marketing goals.

Posted on October 4, 2012.