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October 14, 2011: eMarketer in the News

Here are a few of the top stories in which eMarketer data and analysis were featured this week:

10/11: The Wall Street Journal – LocalResponse Raises $5 Million For Its Twitter Ads
Mobile analyst with eMarketer, Noah Elkin, worries about the privacy issues as well as Twitter marketing fatigue. “Is there a risk of that fatigue? Certainly,” said Elkin. “But I think the larger point is…are you providing something consumers want and are you providing it at the right time when they want it and when they can use it?” Read more.

10/14: The New York Times – YouTube Makes the Case That It Helps Build Brands
Advertisers spend just $2.2 billion on all online video ads, compared with $60.5 billion on television ads, according to eMarketer, a research firm, and ad agencies are only now hiring people with expertise in online video. According to an estimate by Citigroup, YouTube will contribute 5 percent of Google’s total annual revenue in 2011. Read more.

10/10: Advertising Age – Facebook on the hunt for more tentpole deals with marketers
According to eMarketer, Facebook’s 2011 online ad revenue share is 6.4%, compared to Google’s 40.8%, even though the social network commands the largest time spent online and shows more display ads than anyone else, according to ComScore. Read more.

10/9: The New York Times – News From The Advertising Industry
Spending in the United States for mobile advertising this year will increase to $1.2 billion, from $743 million last year, according to a forecast by eMarketer, New York. Read more.

10/11: Fast Company – In Mobile, Majority Of Ad Impressions And Clicks Come From Tablet Users
The iPad might only be 18 months old, but she and her Android siblings are getting users to pay attention and click. Tablets are also taking the lion’s share of mobile advertising dollars. Read more.

10/11: USA Today – Zynga announces ‘CastleVille,’ 9 other titles
eMarketer analyst Paul Verna said the product deluge “demonstrates they are healthy today and ready for the future,” as Zynga nears a multibillion-dollar IPO bid. Read more.

10/14: Forbes – Google’s Earnings Spotlight Its Antitrust Liabilities
eMarketer estimates Google’s search advertising revenue share to be ~80%, and Google’s dominant size combined with its huge advertising revenue growth differential, will mean Google will soon dominate more than half of all U.S. online advertising as the IAB quantifies the market. Read more.

10/14: Bloomberg BusinessWeek – Google Gains as Advertising Demand Helps Sales Top Estimates
Google, which makes most of its money from search ads, should take 76 percent of the U.S. market this year, up from 74 percent in 2010 and 70 percent in 2009, according to research firm EMarketer Inc. Read more.

10/10: The Los Angeles Times – Wal-Mart fans on Facebook can now connect to local stores
Wal-Mart has struck a partnership with Facebook to help its 9 million fans on the social networking service connect with their local stores just in time for the all-important holiday shopping season. Read more.

For more of eMarketer’s recent news coverage, click here.

Posted on October 14, 2011.