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November 11, 2011: eMarketer in the News

Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so:

The Financial Times – Yahoo, AOL and Microsoft in ad alliance
Yahoo, AOL and Microsoft have agreed to sell each others’ excess advertising inventory in the US in an attempt to stem the erosion in pricing that has hit the online display business with the rise of Google and Facebook. Read more.

The Wall Street Journal – Facebook’s Timeline for Success
After amassing 800 million users and obliterating most rivals, Facebook is still responding to innovations from rivals like Google+ and Twitter—and making changes that improve the site for users and advertisers. Such adaptability is good news for future Facebook shareholders. Read more.

The Wall Street Journal – Display of Weakness from Yahoo, AOL and Microsoft
eMarketer notes that Yahoo and AOL have lost share of online display ad sales every year since at least 2008. Yahoo’s share has dropped from 18.4% in 2008 to 13.1% this year. AOL’s share meanwhile has nearly halved in that time, from 7.6% to 4.2%. Microsoft has been flat: 5.2% in 2008, 4.9% this year. Read more.

The Associated Press – Celebrities paid thousands for endorsement tweets
Although, any sort of promotion on Twitter is short-lived. Research firm eMarketer estimates that only 11 percent of U.S. adult Internet users are on the micro-blogging site. And even though some celebs have faithful groups of followers, it can be hard to measure whether their tweets lead people to spend. Read more.

The Economist – Searching for a future
IF YAHOO! had its own personal profile on Facebook, its relationship status on the social network would read “It’s complicated”. Two months after booting out Carol Bartz, its chief executive, the internet giant is flirting with a number of investors and firms that would love to get their hands on some or all of its assets. Read more.

Agence France Presse – Yahoo!, Microsoft, AOL in ad deal
According to eMarketer, Yahoo!’s share of the US display ad market is expected to fall to 13.1 percent this year from 14.4 percent last year while Microsoft’s share will decline to 4.9 percent from 5.1 percent. Read more.

Bloomberg BusinessWeek – Twitter Marketing Executive Said to Depart After Brief Stint
Pam Kramer, a marketing vice president at Twitter Inc., has left the microblogging service, becoming the latest executive to depart under Chief Executive Officer Dick Costolo, two people familiar with the matter said. Read more.

Advertising Age – Ad Industry Group Issues Guidelines on Facebook ‘Like-gating’
Facebook is looking to grow its ad revenue, now projected to reach $7 billion in 2013, according to eMarketer, but its advertising ecosystem is still the frontier from a regulatory perspective. Now a new decision by the Better Business Bureau’s National Advertising Division should offer guidelines for advertisers to follow when looking to drive up “Likes” on their fan pages. Read more.

The Guardian – UK Facebook and Twitter users reject big brands’ marketing
Almost two-thirds of Britons do not want to be bothered by big-name brands on Facebook, Twitter and other social networks, according to a survey. Read more.

Reuters – Microsoft, AOL, Yahoo, strike ad alliance
Both Facebook and Google Inc are expected to increase their share of online display advertising in the United States in 2011 by 9.3 percent and 16.3 percent respectively, according to estimates from research firm eMarketer. Read more.

USA Today – Yahoo’s latest moves baffle some
Even as Yahoo rolls out a fresh batch of social and mobile products and services, its strategic moves continue to baffle investors and analysts alike. Read more.

MediaPost – Mobile Search To Comprise Nearly 22% Of Ad Spend
eMarketer estimates that U.S. marketers will invest almost $4.4 billion in mobile advertising by 2015, up from $1 billion this year. Local retailers continue to lead the trend, along with more sophisticated mobile devices. Read more.

For more of eMarketer’s recent news coverage, click here.

Posted on November 11, 2011.