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New eMarketer Forecast Sees Mobile Driving Retail Ecommerce in China

Retail ecommerce sales projected to top $1.13 trillion in 2017

London, UK (July 5, 2017) — China—the world’s largest ecommerce market—is set for continued growth in 2017, according to eMarketer’s latest worldwide retail forecast. Retail ecommerce sales in the country are expected to reach $1.13 trillion this year, a figure equal to 23.1% of total retail sales. Growth is expected to continue, with ecommerce accounting for 40.8% of all retail sales in China by 2021.

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Sheelagh Doyle
PR Director, EMEA/APAC
+44 203-865-2952
sdoyle@emarketer.com

Posted on July 5, 2017.